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Does Your Website Clearly Tell Visitors Why They Should Choose Your Business?

Find out in minutes with a free report that scores how well your website explains

why prospects should pick your business over every other option.

If Your Website Doesn't Clearly Tell Visitors Why They Should Choose You...They Won't

Too many business websites lose customers because visitors can't quickly understand:

🎯

Unclear Audience

Visitors can't tell if your business is for them

🤔

Weak Differentiation

Your site doesn't explain why you're better than alternatives

📊

Missing Proof

No evidence that your solution actually works

💬

Confusing Mechanism

Visitors don't understand HOW you deliver results

Get Your Website Difference Score
Across 10 Critical Areas

Discover exactly where your message is working—and where it's costing you conversions.

Target Audience Clarity

Is it obvious who your business serves?

Problem Definition

Do visitors immediately recognize their challenge?

Promised Outcome

Is the transformation you deliver crystal clear?

Supporting Proof

Do you provide evidence your solution works?

Unique Mechanism

Do you explain HOW you achieve results?

Superiority Reason

Is it clear WHY you're better than alternatives?

Secondary Benefits

Do you communicate additional advantages?

Offer Clarity

Is your offer strong, clear, and irresistible?

Credibility Signals

Do you establish trust and authority?

10.

Message Simplicity

Is your language clear and easy to grasp?

Get Your Free Diagnostic Now

Get A Clear Score Instantly that shows how well your website tells visitors why they should choose you—rated out of 10 so you know exactly where you stand
See Your Biggest Messaging Gaps with individual scores across 10 critical areas that reveal whether visitors understand who you help, what you do, and why you're different
Know If Visitors Recognize Themselves in your message—because if they can't immediately tell you're talking to them and their specific problem, they'll leave and find someone who does
Find Out What's Costing You Sales by discovering if your website sounds like everyone else or actually explains what makes your approach different and better
Learn If People Believe You with a detailed breakdown showing whether you're providing enough proof and credibility for visitors to trust your promises
Discover If Your Offer Makes Sense or if confused visitors are leaving because they don't understand what they're getting or why it's valuable
Get Your Fix-It-First Roadmap showing the single most important gap to close so you can improve where it matters most instead of guessing
Based On A Proven Framework that's helped businesses in 65+ markets engineer profitable customer acquisition by making sure their message clearly communicates why prospects should choose them

Frequently Asked Questions

Everything you need to know about the Website Difference Diagnostic

The diagnostic analyzes your website in under 60 seconds. Just enter your URL and you'll instantly receive your comprehensive report with scores across all 10 areas.
The tool evaluates the 10 critical elements of differentiation—from how clearly you identify your audience to how well you explain why your solution works better than alternatives. Each area gets an individual score plus an overall rating out of 10.
No—your report breaks down each area in plain language, highlights your strengths and gaps, and provides specific insights on what to improve first. You'll know exactly where your message is working and where it's not.
Most audits focus on design, SEO, or technical issues. The Website Difference Diagnostic focuses exclusively on whether your message clearly communicates why prospects should choose YOU over every other option—the #1 driver of conversion.
You'll see your overall score (out of 10), individual ratings for each of the 10 areas, detailed analysis of your strengths and gaps, and prioritized recommendations on what to fix first for maximum impact.
Yes—the 10 E5 criteria apply to any business that needs to communicate clear differentiation, whether B2B, B2C, service-based, product-based, or anything in between. If you need prospects to choose you over alternatives, this diagnostic is for you.
Yes—the complete Website Difference Diagnostic is totally free with no credit card required. Just enter your URL and get your full report instantly.
The diagnostic is built on the proven E5 Method framework that's helped businesses in 65+ markets engineer profitable customer acquisition. The AI evaluates your site against these specific, measurable criteria—giving you objective insights you can act on immediately.